Post by The Ultimate Nullifier on Nov 20, 2015 18:04:56 GMT -6
www.wrestlinginc.com/wi/news/2015/1120/604004/forbes-on-tna-tv-deal/
Donald Wood has an article at Forbes about TNA's new television deal with the POP Network, noting that the deal "indicates a bright future for Impact Wrestling." It noted that Impact Wrestling will now be available in more than 80 million homes, as opposed to the 59 million homes that Destination America reaches.
www.forbes.com/sites/donaldwoodjr/2015/11/19/tnas-new-television-deal-indicates-a-bright-future-for-impact-wrestling/
TNA's New Television Deal Indicates a Bright Future for Impact Wrestling
On Thursday, TNA announced that the company has signed a new television deal with the Pop network and will begin airing episode of the flagship show, Impact Wrestling, starting on Jan. 5, 2016.
It had been a tumultuous time for wrestling, as rumors about the company’s future swirled after TNA President Dixie Carter told Sports Illustrated in September that Impact Wrestling’s contract with current network Destination America was up at the end of 2015.
Now that TNA is signed to a new TV deal with Pop, the once cloudy future of Impact Wrestling just cleared up.
The key in this new deal is the reach of the network. TNA had been working with Destination America, which was available in an estimated 59 million households. Now, Impact Wrestling on Pop network will be available in more than 80 million homes, an increase of 21 million potential viewers.
When TNA was reaching its highest television ratings, it was on SpikeTV with a potential audience of more than 97 million homes. While Pop doesn’t quite have that same reach, it is still a major improvement over the viewing audience provided by Destination America.
Pop network president Brad Schwartz released a statement about the new deal:
“Wrestling has been a fan-fueled staple since the ‘50s, and continues to be some of the most-watched appointment television today. The die-hard fandom and extraordinary passion surrounding IMPACT WRESTLING captures the spirit of Pop as a network that celebrates fan-driven entertainment and excitement. We’re committed to this new partnership and psyched to bring the show’s loyal fans a dedicated night to watch their favorite show on Pop every week.”
In addition to the new television deal in the United States, Impact Wrestling is already seen in more than 120 countries and broadcast in 17 languages. Add in more than 15 million aggregated social media followers and almost 700 million views on YouTube, and Pop network is getting an established brand in TNA that it can build around moving forward.
The problem was that Destination America never gave Impact Wrestling the true chance to shine. Whether it is due to a lack of enthusiasm about wrestling in general or something deeper behind the scenes, the relationship between TNA and Destination America never worked out as most had hoped.
On the other hand, Pop is now showing true enthusiasm about the wrestling product and hitching their wagon to Impact Wrestling starting with a live two-hour on broadcast on Tuesday, Jan. 5. Subsequently, the company’s flagship show will be found every Tuesday on Pop at 9 p.m. ET.
Donald Wood has an article at Forbes about TNA's new television deal with the POP Network, noting that the deal "indicates a bright future for Impact Wrestling." It noted that Impact Wrestling will now be available in more than 80 million homes, as opposed to the 59 million homes that Destination America reaches.
www.forbes.com/sites/donaldwoodjr/2015/11/19/tnas-new-television-deal-indicates-a-bright-future-for-impact-wrestling/
TNA's New Television Deal Indicates a Bright Future for Impact Wrestling
On Thursday, TNA announced that the company has signed a new television deal with the Pop network and will begin airing episode of the flagship show, Impact Wrestling, starting on Jan. 5, 2016.
It had been a tumultuous time for wrestling, as rumors about the company’s future swirled after TNA President Dixie Carter told Sports Illustrated in September that Impact Wrestling’s contract with current network Destination America was up at the end of 2015.
Now that TNA is signed to a new TV deal with Pop, the once cloudy future of Impact Wrestling just cleared up.
The key in this new deal is the reach of the network. TNA had been working with Destination America, which was available in an estimated 59 million households. Now, Impact Wrestling on Pop network will be available in more than 80 million homes, an increase of 21 million potential viewers.
When TNA was reaching its highest television ratings, it was on SpikeTV with a potential audience of more than 97 million homes. While Pop doesn’t quite have that same reach, it is still a major improvement over the viewing audience provided by Destination America.
Pop network president Brad Schwartz released a statement about the new deal:
“Wrestling has been a fan-fueled staple since the ‘50s, and continues to be some of the most-watched appointment television today. The die-hard fandom and extraordinary passion surrounding IMPACT WRESTLING captures the spirit of Pop as a network that celebrates fan-driven entertainment and excitement. We’re committed to this new partnership and psyched to bring the show’s loyal fans a dedicated night to watch their favorite show on Pop every week.”
In addition to the new television deal in the United States, Impact Wrestling is already seen in more than 120 countries and broadcast in 17 languages. Add in more than 15 million aggregated social media followers and almost 700 million views on YouTube, and Pop network is getting an established brand in TNA that it can build around moving forward.
The problem was that Destination America never gave Impact Wrestling the true chance to shine. Whether it is due to a lack of enthusiasm about wrestling in general or something deeper behind the scenes, the relationship between TNA and Destination America never worked out as most had hoped.
On the other hand, Pop is now showing true enthusiasm about the wrestling product and hitching their wagon to Impact Wrestling starting with a live two-hour on broadcast on Tuesday, Jan. 5. Subsequently, the company’s flagship show will be found every Tuesday on Pop at 9 p.m. ET.