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Post by The Ultimate Nullifier on Apr 30, 2015 22:04:12 GMT -6
variety.com/2015/digital/news/cablevision-to-sell-hulu-plus-to-broadband-subscribers-1201481646/Cablevision Systems, the only cable operator to offer HBO Now as yet, has clinched a deal with Hulu to sell the premium Hulu Plus subscription service to its customers. Deal marks the first pact Hulu has struck with a traditional pay-TV company to resell the subscription VOD service, which costs $7.99 per month. “The partnership with Hulu reflects Cablevision’s desire to meet customers where they are,” said Kristin Dolan, the MSO’s chief operating officer. “There is a new generation of consumers who access video through the Internet, and whatever their preference, Cablevision will facilitate a great content experience.” Cablevision said it would provide info on pricing and availability for the Hulu Plus service in the near future. The Bethpage, N.Y.-based cable company, which faces fierce competition from Verizon’s FiOS, stands alone for now among its peers in marketing so-called over-the-top services like Hulu Plus and HBO Now to customers. Cablevision last week launched a pair of broadband packages that include a digital TV antenna — services it’s explicitly marketing to “cord cutters” Hulu is scheduled to present at the Digital Content NewFronts on Wednesday in New York.
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