DMG Eyes ‘Mini Marilyn’ As Entertainment Property To Empower Young Women
Fresh off of its new partnership to develop characters from the library of indie publisher Valiant Entertainment, LA and Beijing-based DMG Entertainment has teamed with Authentic Brands Group on Mini Marilyn. Going after the Hello Kitty/Mickey Mouse demo, the partners are co-developing the Marilyn Monroe-inspired property to create “a cinematic world” for her to inhabit that will include TV, movies, online shorts, publishing and licensing. ABG unveiled the character last summer, and bringing in DMG adds the content element.
The plan is to bring Mini Marilyn to life through a portfolio of animated 3D CGI content, some of which is already in development, and build from there. A search is underway to cast the character’s voice. There has already been a soft launch on Chinese social media.
ABG, whose stable includes Elvis and Mohammed Ali, owns the estate, name, image and likeness of Marilyn Monroe. The pint-sized version is designed as a mix of Hollywood glamor and classic femininity with the brand’s goal, the partners say, to encourage modern girls “to be confident, take risks and reach for their dreams.”
As an entertainment property, Mini Marilyn content and products are eyed for roll out across Greater China and in other key global locations beginning in 2016. Boop-boop-a-doop…