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Post by The Ultimate Nullifier on Jul 2, 2015 7:33:48 GMT -6
variety.com/2015/digital/news/lifetime-original-movies-svod-launch-1201533076/Lifetime Digs Into Original Movie Vault to Launch SVOD Service Lifetime is digging into its library of original movies to launch an SVOD service offering a package of about 30 vintage telepics for $3.99 a month. The Lifetime Movie Club app bows today on iPhone, iPad and iPod Touch platforms to start. The movies will be available without commercials, and the assortment of titles will be refreshed weekly. The app will also offer a curated mix of titles under themes such as “Sex and the Single Mom,” “One Hot Summer” and “Ripped From the Headlines.” The launch of the SVOD app coincides with the 25th anniversary of Lifetime’s move into original telepics. It also marks the first direct-to-consumer offering from Lifetime parent company A+E Networks.
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