Ricky Steamboat is in the process of trademarking his name. He did have a previous trademark that was filed in 1987 that was cancelled in 2009. He applied for another trademark also in 2009 that was abandoned later that year. His ex-wife Bonnie applied to trademark his name in 2013 but that was abandoned the following year. For some reason, The Honky Tonk Man tried to trademark his name in 2010 but was unsuccessful too.