Gravitas Ventures has acquired Crazy About Tiffany’s, a documentary about Tiffany & Co. written and directed by Matthew Miele, and will release the film in the U.S. and Canada in select theaters and on VOD beginning February 19. As part of the deal, Gravitas is partnering with Tugg.com, a web-based platform that allows consumers to bring movies to their own local theater for fan or group screenings, in over 50 markets.
Crazy About Tiffany’s examines the brand’s history and its impact on popular culture, along with insights from celebrities and stylists including Jessica Biel, Baz Luhrmann, Katie Couric and Rachel Zoe. The film looks at how the brand, which opened as a jewelry store in New York City in 1837, became world famous. A Quixotic Endeavors production, it’s produced by Justin Bare, with Stephen McCarthy and Clive Gershon executive producing. The deal was negotiated by Nolan Gallagher from Gravitas Ventures and by Linzee Troubh from Cinetic Media on behalf of the filmmakers.