Vox Media has purchased Revere Digital, parent company of tech-focused website Re/Code, in an all-stock deal whose financial terms have not been publicly disclosed.
Though Vox already owns competing tech site The Verge, Re/Code will continue to operate as an independent site under the Vox umbrella, Re/Code heads Walt Mossberg and Kara Swisher said in a statement confirming the deal. “We will continue to publish under the same name and leadership, with editorial independence.” their statement said. “We will also continue to hold our signature Code conferences, and even add new ones, again with the same core team and the same philosophy.”
Re/Code was launched in 2014 by Mossberg and Swisher after the two left The Wall Street journal following the dissolution of All Things D, from which Re/Code was established. The company has at present 44 full-time employees, though no word has yet emerged about any changes to staffing that may occur in the wake of the deal.
Acquisition by Vox brings significant potential benefits to Re/Code. Though the site is respected for breaking stories and boasts a staff of seasoned and young journalists, traffic has been low, approximately 1.5 million monthly visitors according to Internet analytics company comScore. Vox, meanwhile, brings in a combined 53 million visitors from its family of sites, which also includes SB Nation, Curbed, Polygon, Eater, and Racked.