Post by The Ultimate Nullifier on Apr 10, 2015 15:57:04 GMT -6
deadline.com/2015/04/marvin-antonowsky-dead-universal-columbia-nbc-marketing-executive-1201408095/
Marvin Antonowsky Dies: Former Universal & Columbia Marketing Giant Was 86
Marvin Antonowsky, the onetime marketing guru at Universal and Columbia as well as a former VP Programming at NBC, died April 7. He was 86. Services were held this morning.
Antonowsky ran Columbia’s marketing from 1980-1984 where films he launched included Absence Of Malice, Stir Crazy, Tootsie, The Big Chill and the Oscar-winning Gandhi among many more. After joining Universal as president of marketing in 1984 he worked on such films as Out Of Africa, The Breakfast Club and Fletch. In the late 1980s he served as a marketing consultant for Tri Star Pictures, managing campaigns for Look Who’s Talking, The Bear, See No Evil, Hear No Evil and Steel Magnolias among others.
Back at Columbia in 1990, he was closely aligned with Columbia chair Frank Price, a longtime ally in the business, serving as executive vice president and assistant to the chairman until 1993, when he left with Price to help create and run Price Entertainment. Films there included A Bronx Tale, Shadowlands and Circle Of Friends. He stayed until 1996 and later offered marketing services for movie and TV projeccts.
Antonowsky began his long and varied entertainment career in advertising with Kenyon & Eckhart where he eventually became marketing VP in 1957. In 1965 he was named VP in charge of media research and spot buying at J. Walter Thompson and after four years joined ABC as VP in charge of research and then later at NBC as VP Programming during a period where Saturday Night Live was launched. In 1976 he became SVP for Universal Television before eventually heading to the movie side of the industry.
A long-time opera fan, he also served on the board of the L.A. Opera and was a member of the Academy of Motion Picture Arts and Sciences. He donated $2.5 million in 2008 to is alma mater Baruch College in support of a new and expanded Baruch Performing Arts Center, which was renamed the Marvin Antonowsky Performing Arts Complex.
Marvin Antonowsky Dies: Former Universal & Columbia Marketing Giant Was 86
Marvin Antonowsky, the onetime marketing guru at Universal and Columbia as well as a former VP Programming at NBC, died April 7. He was 86. Services were held this morning.
Antonowsky ran Columbia’s marketing from 1980-1984 where films he launched included Absence Of Malice, Stir Crazy, Tootsie, The Big Chill and the Oscar-winning Gandhi among many more. After joining Universal as president of marketing in 1984 he worked on such films as Out Of Africa, The Breakfast Club and Fletch. In the late 1980s he served as a marketing consultant for Tri Star Pictures, managing campaigns for Look Who’s Talking, The Bear, See No Evil, Hear No Evil and Steel Magnolias among others.
Back at Columbia in 1990, he was closely aligned with Columbia chair Frank Price, a longtime ally in the business, serving as executive vice president and assistant to the chairman until 1993, when he left with Price to help create and run Price Entertainment. Films there included A Bronx Tale, Shadowlands and Circle Of Friends. He stayed until 1996 and later offered marketing services for movie and TV projeccts.
Antonowsky began his long and varied entertainment career in advertising with Kenyon & Eckhart where he eventually became marketing VP in 1957. In 1965 he was named VP in charge of media research and spot buying at J. Walter Thompson and after four years joined ABC as VP in charge of research and then later at NBC as VP Programming during a period where Saturday Night Live was launched. In 1976 he became SVP for Universal Television before eventually heading to the movie side of the industry.
A long-time opera fan, he also served on the board of the L.A. Opera and was a member of the Academy of Motion Picture Arts and Sciences. He donated $2.5 million in 2008 to is alma mater Baruch College in support of a new and expanded Baruch Performing Arts Center, which was renamed the Marvin Antonowsky Performing Arts Complex.