BERLIN — On Monday, Variety teamed up with MoDrei to host a European Film Market party at uber-cool club Anita Berber on Gerichtstraße in Berlin.
For those not acquainted with the night-spot, they may have thought they had been lured to their doom at the murky end of a parking lot, but instead they found a warm and good-spirited gathering of some of the nicest people at the Berlin market dancing to music by DJ Flo Motion.
Moritz Hemminger, one of the partners behind MoDrei and an executive at Arri Worldsales, said they came up with the idea of the Berlin party “mainly to have a fun evening with our friends from the industry. We wanted to create an event that is more casual than the many more official Berlinale receptions taking place these days. And now with Variety on board we have the perfect partner for the MoDrei venue,” Hemminger said.
Among the guests were Thorsten Ritter of Beta Cinema, Prashant Nair and Swati Shetty, director and producer of “Umrika,” winner of the Sundance audience award this year, Henrik Pabst of Red Arrow Intl. and Pippa Lambert of ICM.
Others attending were Marina Dodlek of Tandem Communications, Volker Bruch and Miriam Stein, who both starred in hit German miniseries “Generation War” and Wiebke Esser, coordinator of Drama Series Days at EFM.
Also at the event were Eric Toledano and Olivier Nakache, the directors of “The Intouchables.”