Cartoon Network Picks Up Global Rights to ‘Transformers: Robots in Disguise’
After acquiring the U.S. rights to Hasbro Studios’ newest “Transformers” series, “Robots in Disguise,” the cable channel will now also air the series in most major foreign territories as well.
In an expansion of its initial deal, Cartoon Network will air “Transformers: Robots in Disguise” on the company’s channels in Europe, Latin America, Asia, Africa and the Middle East this year.
“We are thrilled to have expanded our ongoing international relationship with Cartoon Network, freeing them to unleash our Transformers characters to the entire world starting early this year,” said Hasbro’s chief content officer Stephen Davis. “Fans everywhere will now be able to experience the humor, fun, adventure and cooler, lighter, brighter animated style that our Autobots and Decepticons deliver as we open up the next storytelling chapter in this beloved franchise.”
“Robots in Disguise” had originally been set to debut on Discovery Family, formerly the Hub, in spring 2015, but Hasbro Studios recently made the switch to Cartoon Network in order to better target the toy line’s core audience, boys in the 6-11 age range.
In the show, Bumblebee must step up to be leader in the years after “Transformers Prime,” and save Earth from a new Decepticon threat, assembling a new team of Autobots.
New “Robots in Disguise” bows after Hasbro Studios scored with a fourth live-action “Transformers” film through Paramount. “Transformers: Age of Extinction” earned more than $1 billion worldwide last summer.