Tommy Gargotta Tops Theatrical Marketing At Relativity EuropaCorp Distribution
The distribution and marketing venture launched last year to handle EuropaCorp’s U.S. movie releases and Relativity’s slate has a new top film marketer. Tommy Gargotta, the former longtime creative advertising chief at Sony, has joined Relativity EuropaCorp Distribution as President of Theatrical Marketing. He will report to Relativity President Tucker Tooley and EuropaCorp CEO Christophe Lambert.
Gargotta exited Sony after 13 years last summer, a week after Jeff Blake left. He long has been considered a top creative advertising mind in the business — a guy who’d come up with a campaign and then recut and rescore it again and again, as he did with the James Bond franchise. Gargotta also conceived and oversaw marketing campaigns for such Sony films and franchises as American Hustle, The Amazing Spider Man, 21 Jump Street, Hotel Transylvania and The Da Vinci Code.
“Tommy, one of the most creative executives in our industry, is the perfect person to oversee marketing for our distribution company and connect our slates with audiences in an increasingly fragmented marketplace,” Lambert said. Added Tooley: “Tommy brings a remarkable track record to his new role and his creative instincts and marketing acumen are the best in the business.”
Relativity’s upcoming pics are Sundance acquisition The Bronze (July 10), Masterminds (August 7), Kidnap (October 9) and Autobahn (October 30). Next up for EuropaCorp stateside are The Transporter Refueled (June 19), Shut-In (February 19) and The Lake (July 15, 2016)
Relativity EuropaCorp Distribution has appointed veteran Sony Pictures executive Tommy Gargotta as president of theatrical marketing.
He will oversee marketing for the company, which supports EuropaCorp’s film releases in the United States along with Relativity’s slate. Gargotta will report to Relativity president Tucker Tooley and EuropaCorp CEO Christophe Lambert.
Gargotta stepped down in July as president of Sony Pictures Worldwide Creative Advertising in one of a long line of departures at the Culver City lot. During 13 years at Sony, Gargotta oversaw and conceived marketing campaigns for “The Da Vinci Code,” “Salt,” the “Jump Street” movies, “American Hustle” and “The Amazing Spider-Man” franchise, along with the ad materials for the last three James Bond titles — “Casino Royale,” “Quantum of Solace” and “Skyfall.”
He previously worked at Intralink Film Graphic Design and Trailer Park Inc.
Relativity’s upcoming films include “The Bronze”; “Masterminds,” starring Zach Galifianakis, Owen Wilson and Jason Sudeikis; “Kidnap,” starring Halle Berry; and “Autobahn,” starring Nicholas Hoult, Felicity Jones, Anthony Hopkins and Ben Kingsley.
EuropaCorp’s upcoming films include “The Transporter Refueled”; “Shut-In,” starring Naomi Watts; “The Lake,” starring Sullivan Stapleton and J.K. Simmons; and “Nine Lives,” starring Kevin Spacey.